Bottega Veneta has set a new standard for luxury & fashion since its birth in Vicenza in 1966.
Inspired by Italian culture with a global outlook, a refined attitude defines the house.
Bottega Veneta uses noble materials to create considered pieces that become part of their owner’s lives…
The house embraces a core philosophy of style, innovation, and luxury, applied to a full offer for women, men, and the home.
10 Things You Didn’t Know About Bottega Veneta
The recent growth of Bottega Veneta is a major success story and we are all excited to see the next chapters of this Italian fashion house…
So without no further ado, here are the 10 Things You Didn’t Know About Bottega Veneta:
1. Bottega Veneta Does Not Have A Logo
While basically, all the other major fashion houses have flashy logos on their pieces, Bottega Veneta takes a quieter approach…
Instead of a logo, Bottega signs its pieces by how they are made.
Just by looking at their bags, you already know where it’s from.
With only an interior label, Bottega Veneta relies on its fine craftsmanship and materials to set it apart from other brands.
2. Bottega Veneta Means ‘Venetian Shop’
Bottega Veneta was founded in 1966 by Michele Taddei and Renzo Zengiaro.
Based in Vicenza, Italy it originally started as a leather goods store.
Since then Bottega Veneta has focused on creating high-quality timeless pieces…
Bottega Veneta is Italian for Venetian Shop which makes sense because since the place of its creation Vicenza is in the Italian region of Veneto.
3. Bottega Veneta Is A Part Of The Gucci Group
In 2001, the Gucci group acquired Bottega Veneta for nearly $1 billion.
The group focuses on developing the brand quickly, opening stores worldwide trying to expand the product line, and focusing more on ready-to-wear.
Although that was only achieved when Daniel Lee joined the brand as creative director.
4. The ‘Pouch’ Marked The Return Of The ‘It Bag’
One of the first products Daniel Lee made when he arrived at Bottega, the Pouch was a phenomenon It Bag when It Bags were no longer supposed to exist…
Inspired by a Bottega Veneta bag carried by Lauren Hutton in American Gigolo, the Pouch is a squishy, oversized clutch that is crafted of butter-soft leather.
With no strap in a dumpling-like shape, Bottega Veneta’s merchandising team was so concerned the Pouch would not sell that ordered a very limited amount for stores at first…
However, what the Pouch lacked in functionality, it made up for in aesthetics.
This bag started an internet craze… You could not go on Instagram without seeing this bag.
Rosie Huntington-Whiteley posted the Pouch on her Instagram account 39 times in just 3 months.
Today, the Pouch is available in a variety of colors and materials.
This intrecciato Pouch is sold on Bottega Veneta’s website for $3200.
5. The Intrecciato Is The Signature Design Of Bottega Veneta
When Bottega Veneta began manufacturing, its sewing machines were not adequate enough to work with most leathers… Because of that, they had to use finer, more supple leather.
To reinforce and strengthen it, Bottega Veneta developed an innovative technique known as Intrecciato (Italian for intertwined).
In the late 60s, it began cutting the leather into strips and weaving them together, making it much more durable.
Intrecciato has since become a signature of the house contributing to the understated but recognizable Bottega Veneta Look.
6. Creative Director Daniel Lee Is Responsible For The New Success Of Bottega Veneta
Today, Daniel Lee holds the position of creative director.
He took the role in June 2018 and, at that time, had little recognition in the fashion world.
He was 32 and had previously worked as director of Celine’s Ready-To-Wear.
Since he’s joining Bottega Veneta, the company has been catapulted into the spotlight of must-have fashion…
This new Bottega Veneta, characterized by Daniel Lee as clean and back to essential, came just in time for old Celine fans to pick up.
7. Bottega Veneta Does Not Gift Any Influencers Or Celebrities
With the enormous success of the Pouch and the Square-toed Heels, they were by far the most worn items of fashion weeks around the world and the most-posted items on Instagram.
A Bottega spokesperson said, “the brand did not gift any product to influencers or celebrities and that this all happened because everyone loved the pieces so much!”
Though he also admitted that, the company sent some bags and shoes to editors as Thankyous.
And the company did occasionally gift close friends of the house.
He also suggested that some E-tailers like matchesfashion.com had dealt with influencers to promote products on their sites and might have facilitated the acquisitions…
But mostly, Bottega Veneta does not gift influencers.
So chances are that when you see a celebrity floundering around a Bottega Veneta bag, they probably paid for it themselves.
8. After The ‘Pouch’ The New Bottega Veneta’s ‘It Bags’ Are The ‘Cassette’, The ‘Jodie’ And Now, The ‘Point’
Daniel Lee’s winning streak of creating the most demanding bags out there continues.
Every season, he launches the new bag of our dreams.
He started with the Pouch, then moved to the Cassette… With its adjustable strap, it can be worn over the shoulder or across the body making it a go-to accessory for superwomen who can carry a Starbucks coffee in one hand, reading emails on her phone in another, all the while avoiding sidewalk strollers…
Then came the Jodie. Its one-strap design spatial silhouette and vast color range make it a respectable competitor for the Fendi Baguettes and Prada nylon bags of the world.
And now, there is the Point.
This might not be everyone’s cup of tea, but the iconic shape of the bag with its world-class materials guarantees the success of this bag!
So you can be sure, you will be seeing a lot of this bag.
9. Daniel Lee Was The First Designer To Win 4 Fashion Awards In The Same Night
After only a year and a half as creative director of Bottega Veneta, Daniel Lee won 4 awards at the 2019 Fashion Awards in London.
He won brand of The Year, Accessories Designer of The Year, British Designer of The Year, and Designer of The Year.
No designer had ever won 4 awards in one night at the event!
Not John Galliano or Alexander McQueen, not Stella McCartney or Phoebe Philo or Christopher Bailey…
Not any of the most famous celebrity designers in the era of awards ceremony had done what Daniel Lee has done.
10. Bottega Veneta Left All Social Media Platforms
Going in the opposite direction of most brands that increase their social media presence each year, Bottega Veneta has left all social media platforms, including Instagram, in the beginning of 2021.
They gave no explanation for it but experts say that social media has become so widely popular that it has become uncool and Bottega Veneta is all about staying cool…
Daniel Lee has always been opposed to social media staying away from it himself.
Social media represents the homogenization of culture!
Daniel Lee said, “everyone sees the same stream of content. A huge amount of thought goes into what I do and social media oversimplifies it!”
In March 2021, Bottega Veneta launched a quarterly digital journal with editorial photoshoots and videos… Doesn’t that seem awful like social media to you?
Another reason Bottega might have left Instagram is because of their fan accounts.
The Instagram New Bottega is one of the most famous fan accounts of the brand.
It is run by a fan of the brand and it has over 900,000 followers.
The truth is Bottega isn’t really vanishing from social; it is just letting others do the work for it.
Conclusion
That’s a wrap on our list of the 10 things you didn’t know about Bottega Veneta.
Let us know in the comments below which one was your favorite or if you are a true Bottega fan and already know all of this, comment below which brands you would like to know more about.
Thankyou for reading!
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